PARCEL APP DESIGN CONCEPT

DHL International

Client

DHL

Category

Product-/ Service Design

Year

2019

Agency

Self Promotion

Description

DHL is known as one of the largest global player in delivery and transportation of goods and parcels. It is active in around 200 countries and delivers the huge amount of 1,502,000,000 parcels a year. It is a brand with thousands of touch points which work well in general. As online shopping and deliveries are growing, more and more people use tracking apps for their orders and shipments. So there is a reasonable importance of a well working tracking app. Technically, the DHL app works very well, but the user experience and the design of the app are frustrating.


Credits

Alex Bachor,
DHL (for brand and image material)

PRESENT

THE DHL PARCEL APP

PAIN POINTS OF THE APP
Moderate reference to the brand
Buttons are hardly recognizable as buttons
Too many white and grey parts cause too less differentiation
No usage of the DHL Delivery App font
Too many small and useless info texts
No love for details

MAKING RECEIVING PARCELS
MORE JOYFUL

I challenged the current version to create a modern service design which represents the high claims of a global company like DHL and brings more joy of use. The outcome is a minimal design which makes the use of the app more exciting and also more comfortable.

SHIPMENTS OVERVIEW

OPTIONAL CARD AND LIST VIEW

The list view shows the user several shipments at a glance, while the card view brings a more detailed view of a shipment.

SHIPMENT DETAIL

COMES WITH DHL’S NEW LIVE TRACKING FUNCTIONALITY

Users will be able to organise and track their shipments in real time, at least pretty close.

PARCEL STAMPS AND PICK UP SERVICE

BUY STAMPS DIRECTLY IN THE APP

A clearer structure ensures better differentiation of products and extra services.

PROFILE/ MENU

MORE OPTIONS FOR A PERSONALIZED USE

A simplified display makes it easy to navigate through the menu items

DETAILS

A CLOSER LOOK.

GET NOTIFIED

SHIPMENTS EASILY ADDED

App users get notified when a shipment has been scanned by the system and can be easily added.

SMARTWATCH SUPPORT

Keep an eye on your shipments.

SMARTWATCH SUPPORT

Keep an eye on your shipments.