Frederik Hofmann, CD
Alex Bachor, AD
Bettzeit GmbH is one of the leading sleeping e-commerce companies in Germany and Europe. Their goal is to make sleep better. Mainly they offer mattresses, pillows and boxspring beds.
The task was the re-design of an existing brand, including a new logo, new colors, a new typeface, new imagery and a new digital look.
The logo exists already. But we adjusted the stroke of the canvas according to the stroke of the letters. In addition the alignments within the logo were refined.
Besides the logo we re-thinked the overall design: the outcome is a colour gradient as key element that symbolizes the various states of light throughout the night, from sunset to sunrise.
Portfolio Alex Bachor · (C) 2015 — 2021